Privacy Policy
Version 2.0. Effective October 10, 2026
This Privacy Policy explains how Hare Ramen Ltd collects, uses and protects personal data when you play our games, visit our website or interact with us on social media, and what rights you have. We refer to ourselves as “Hare Ramen”, “we”, “us” and “our”.
In short
- To run our games we process your game account, gameplay, device and purchase data.
- We use pseudonymous analytics to understand how our games are played and to improve them.
- We show personalised ads and send marketing emails only with your consent, and you can change your mind at any time.
- We do not sell your personal data.
1. Who we are
The controller of your personal data is Hare Ramen Ltd, a company registered in England and Wales under number 12795439, registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
Privacy contact: privacy@hareramen.com.
2. Scope
This Privacy Policy applies to:
- our mobile games, including Merge Ballad, Merge Chefs and Demokratia, published on the App Store and Google Play (the “Games”);
- our website hareramen.com (the “Website”);
- our pages and communities on social media;
- communication with our support team.
3. Where your data comes from
- From you, for example when you contact support or sign up for our emails.
- From your device and the Games: device and technical information, game progress and in-game activity.
- From app stores (Apple, Google): confirmation of your in-app purchases. We never receive your full payment card details.
- From sign-in providers, if you choose to link your game to an Apple, Google or Facebook account: your account ID and the profile information you allow them to share.
- From advertising and analytics partners: pseudonymous identifiers and information about how you came to install a Game or interacted with an ad.
4. What we process, why, and on what legal basis
| Purpose | Data | Legal basis |
|---|---|---|
| Provide the Games: create and keep your game account, save progress, enable game features and notifications you switched on | Game and platform IDs, game progress and in-game activity, device and technical data, language and time zone | Performance of a contract (our Terms of Service) |
| In-app purchases: deliver what you bought, restore purchases, handle payment issues | Purchase records (item, date, amount, store transaction ID), game ID | Performance of a contract; keeping transaction records: legal obligation (tax and accounting law) |
| Customer support | Contact details, your messages, game ID, relevant technical and purchase data | Performance of a contract; legitimate interests in answering your requests |
| Security and fair play: prevent fraud, cheating and abuse, protect our services | Game and device IDs, technical data, in-game activity, purchase records | Legitimate interests in keeping the Games safe and fair |
| Analytics and improvement: understand how the Games are used, fix bugs, balance gameplay | Pseudonymous IDs, gameplay events, session data, device and technical data | Legitimate interests in improving our Games. Where the law requires consent to store or access information on your device for this purpose, we ask for it. |
| Personalised ads in the Games: show ads from our partners based on your interests | Advertising ID (IDFA, GAID), device and technical data, approximate location (country), ad interaction data | Consent, which you give or refuse in the in-game consent window and, on iOS, in the App Tracking Transparency prompt |
| Non-personalised ads in the Games: if you do not consent, partners may still show ads that are not based on your interests | Limited device and technical data, approximate location (country) | Legitimate interests in funding free-to-play Games |
| Advertising our Games on other apps, websites and social networks and measuring those campaigns | Advertising ID, install and app events, pseudonymous IDs | Consent |
| Marketing emails about news, events and offers | Email address, name (if provided) | Consent; every email contains an unsubscribe link |
| Website measurement with the Meta Pixel (see section 8) | Page views, IP address, browser and device data, Meta cookie identifiers | Consent |
| Social media community: run our pages, answer comments and messages | Your social media profile and what you share with us | Legitimate interests in engaging with our community |
| Legal compliance: respond to lawful requests, establish or defend legal claims | Any of the data above as necessary | Legal obligation; legitimate interests |
If you do not provide the data we need to perform our contract with you (for example, game and device data), you will not be able to play the Games. Refusing consent for ads or emails does not affect your ability to play.
5. Who we share your data with
We share personal data only with the following categories of recipients and only as far as needed:
- Hosting and infrastructure: DigitalOcean, LLC (game servers and content delivery), Salesforce, Inc. (Heroku, Demokratia game server), New Dream Network, LLC (DreamHost, website hosting).
- Analytics: devtodev (Dev2Dev LLC, Vilnius, Lithuania).
- Advertising: Unity Technologies, through Unity LevelPlay mediation (ironSource Ltd, a Unity company) and Unity Ads; Meta Platforms (Facebook SDK app events used to measure our ad campaigns, and the Meta Pixel on the Website).
- App stores and payments: Apple Inc. and Google LLC, which process in-app payments under their own privacy policies.
- Sign-in providers, if you link your game: Apple, Google, Meta.
- Email and productivity tools: Google LLC (Google Workspace).
- Our developers and contractors who build and support the Games under confidentiality obligations.
- Authorities and advisers, where required by law or to protect our rights.
- A buyer or investor, if our business or a Game is sold or restructured, under appropriate confidentiality terms.
Some recipients, such as advertising networks and Meta, use the data for their own purposes as independent controllers under their own privacy policies. Others act as our processors and may use the data only on our instructions.
6. International transfers
Some recipients are located outside the UK and the European Economic Area, mainly in the USA. When we transfer personal data, we rely on an adequacy decision or UK adequacy regulations (including the EU-US Data Privacy Framework and its UK Extension, where the recipient is certified), or on the European Commission’s Standard Contractual Clauses together with the UK International Data Transfer Addendum. You can ask us for more information about these safeguards.
7. How long we keep your data
| Data | Retention |
|---|---|
| Game account and progress | While you play; deleted after 3 years of inactivity or earlier on your request |
| Purchase records | 6 years after the purchase, as required by tax and accounting law |
| Support correspondence | Up to 2 years after the request is closed |
| Analytics data | Up to 24 months in identifiable form, then deleted or aggregated |
| Marketing email list | Until you unsubscribe |
| Meta Pixel cookie on the Website | Up to 90 days |
8. Our website: Meta Pixel and cookie consent
We load the Meta Pixel only after you give your consent. When you first visit the Website, a banner asks whether you accept these cookies. If you choose “Decline”, or make no choice, the Meta Pixel is not loaded and no data is sent to Meta.
If you choose “Accept”, the Meta Pixel sets a cookie (_fbp, stored for up to 90 days) and sends Meta information about your visit: the pages you view, the date and time, your IP address, browser and device information, and identifiers stored in Meta cookies. If you are logged in to Facebook or Instagram, Meta may link this information to your account. We receive only aggregated statistics and cannot identify you from them.
Legal basis: your consent (UK GDPR Article 6(1)(a) and Regulation 6 of the Privacy and Electronic Communications Regulations 2003; for visitors from the EU, Article 6(1)(a) GDPR and the ePrivacy Directive). For the collection and transmission of this data we and Meta are joint controllers under the Meta Controller Addendum; Meta is responsible for its own further processing as described in the Meta Privacy Policy.
Withdrawing consent: you can change your choice at any time with the “Cookie settings” link at the bottom of every page of the Website. Withdrawing consent does not affect processing that took place before. To delete cookies that have already been set, use your browser settings.
To remember your choice we store a single value in your browser’s local storage (hr-consent). It contains no personal data, is not sent to us or to anyone else, and is strictly necessary to respect your decision.
The Website sets no other cookies and loads no other third-party resources: fonts and images are served from our own server.
9. Your choices in the Games
- Ads: when you first start a Game we ask for your consent to personalised ads. You can change your choice at any time in the Game’s settings (Privacy settings). On iOS you can also allow or deny tracking in Settings › Privacy & Security › Tracking; on Android you can reset or delete your advertising ID in your device settings.
- Notifications: you can turn notifications off in the Game or in your device settings.
- Emails: use the unsubscribe link in any email.
10. Your rights
Under UK and EU data protection law you have the right to:
- access your personal data and receive a copy;
- have inaccurate data corrected;
- have your data erased;
- restrict processing;
- receive your data in a portable format;
- object to processing based on legitimate interests, and to object at any time to direct marketing;
- withdraw consent at any time, without affecting earlier processing.
To exercise your rights, use the in-game support (“Help” › “Personal data”) or email privacy@hareramen.com. We may ask you to confirm your identity, for example with your game ID. We reply within one month; for complex requests this can be extended by two further months, and we will tell you if that happens.
You also have the right to complain to the UK Information Commissioner’s Office (ico.org.uk) or, if you live in the EU, to the data protection authority of your country. We would appreciate the chance to resolve your concern first.
11. Automated decisions
We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. With your consent, advertising partners may use automated means to select ads that match your interests.
12. Age requirement
Our Games are intended for adults and carry an adult age rating in the app stores. They are not directed at anyone under 18, and we do not knowingly collect personal data from people under 18. If we learn that we have collected such data, we will delete it. If you believe a person under 18 has given us personal data, contact privacy@hareramen.com.
13. US residents
We do not sell personal information for money. Sharing advertising identifiers with ad partners for personalised advertising may count as “sharing” under some US state laws; you can opt out with the in-game privacy settings, App Tracking Transparency on iOS, or by deleting your advertising ID on Android.
14. Security
We use appropriate technical and organisational measures to protect personal data, including encrypted connections, access controls and working only with reputable providers. No system is completely secure; if a personal data breach is likely to result in a high risk to you, we will inform you and the competent authority as required by law.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The version and effective date at the top show when it last changed. If we make significant changes, we will tell you in the Games or on the Website before they take effect.
16. Language
This Privacy Policy is written in English and may be translated. If versions differ, the English version prevails.
17. Contact
Hare Ramen Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Privacy: privacy@hareramen.com · Support: support@hareramen.com